Semrush vs Ahrefs for Beginners: Which SEO Tool to Start With?

Last updated: March 2026

Semrush logo

Semrush

4.6

4 wins

VS
Ahrefs logo

Ahrefs

4.7

2 wins

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TL;DR

Semrush wins 4-2. Semrush is more beginner-friendly with guided workflows, Semrush Academy training, and broader marketing tools. Ahrefs is cheaper and has superior backlink data. Most beginners should start with Semrush.

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Feature-by-Feature Comparison

FeatureSemrushAhrefsWinner
Ease of Use
4.5
4.0
Semrush
Training Resources
4.8
4.3
Semrush
Backlink Analysis
4.3
4.9
Ahrefs
Content Tools
4.6
3.8
Semrush
PPC Research
4.5
N/ASemrush
Pricing
3.8
4.3
Ahrefs

Detailed Analysis

Ease of Use

Winner: Semrush

Guided workflows and tooltips for beginners

Training Resources

Winner: Semrush

Semrush Academy with free certifications

Backlink Analysis

Winner: Ahrefs

Ahrefs has the industry's largest backlink index

Content Tools

Winner: Semrush

AI Writing Assistant and SEO content tools

PPC Research

Winner: Semrush

Semrush includes PPC; Ahrefs does not

Pricing

Winner: Ahrefs

$99/mo vs $139.95/mo at entry level

Pricing Comparison

Semrush Pricing

PlanPrice
Pro$129.95/mo
Guru$249.95/mo
Business$499.95/mo
See Semrush Plans →

Ahrefs Pricing

PlanPrice
Lite$99/mo
Standard$199/mo
Advanced$399/mo
Enterprise$999/mo
See Ahrefs Plans →

Frequently Asked Questions

Is Semrush better than Ahrefs?
Semrush is more beginner-friendly with guided workflows, Semrush Academy training, and broader marketing tools. Ahrefs is cheaper and has superior backlink data. Most beginners should start with Semrush.
Which is cheaper, Semrush or Ahrefs?
Semrush starts at $129.95/mo, while Ahrefs starts at $99/mo. Neither offers a free tier.
Can I use Semrush and Ahrefs together?
Yes, many professionals use both. Semrush is preferred for Enterprise SEO teams managing multiple large websites, while Ahrefs shines at SEO specialists and agencies focused purely on organic search.
Which has better ratings, Semrush or Ahrefs?
Based on our expert testing, Semrush scores 4.6/5 and Ahrefs scores 4.7/5. Ahrefs is rated higher.
Full Semrush Review →Full Ahrefs Review →